We’re proud of the company that we’ve built and of the values that we embrace.

We’re proud of the company that we’ve built and of the values that we embrace.

Alan founded Deep Desert with the goal of creating a cannabis-infused beverage that he and his friends would drink, and we nailed it! With over 25 years of practicing law and entrepreneurial experience, Alan brings a track record of success and leadership to Deep Desert. Prior to founding Deep Desert, Alan was a lawyer at a New York City based international law firm where he counseled large banks and private equity funds. In addition to being an active investor in the legal cannabis space, Alan’s entrepreneurial experience includes founding a medical products company and a technology-enabled loyalty platform. Alan was born and raised in Buffalo, NY, and graduated from the University at Buffalo with bachelor’s and law degrees. Alan is a huge Buffalo Bills fan as well as a lifetime devotee of classic rock who never tires of listening to Led Zeppelin. Alan is married with two grown children and splits his time between California and his home base in Florida.

Matt brings several skills to Deep Desert that he garnered in his over 20 years of senior management experience at Fortune 500 companies and early-stage ventures. In addition to having beverage industry expertise, Matt has deep experience in strategic planning, business development, marketing, and finance. When not on the sidelines or in the audience at one of his kids’ sporting events or recitals, Matt enjoys hiking with friends and family and is on the eternal hunt for the perfect lobster roll. Matt alternates between California and his home in Connecticut that he shares with his wife and three children. Matt earned an undergraduate degree from Syracuse University and an MBA from the University of Chicago Booth School of Business.

Matt brings several skills to Deep Desert that he garnered in his over 20 years of senior management experience at Fortune 500 companies and early-stage ventures. In addition to having beverage industry expertise, Matt has deep experience in strategic planning, business development, marketing and finance. When not on the sidelines or in the audience at one of his kids sporting events or recitals, Matt enjoys hiking with friends and family and is on the eternal hunt for the perfect lobster roll. Matt splits his time between California and his home in Connecticut that he shares with his wife and three children. Matt earned an undergraduate degree from Syracuse University and an MBA from the University of Chicago Booth School of Business.

Before becoming involved in the legal cannabis industry, Jeff spent 15 years on Wall Street trading corporate bonds and loans at major financial institutions in New York City and London. Born and raised in upstate New York and a graduate of Syracuse University, Jeff is a devoted fan of the New York Knicks and Yankees, the Syracuse Orange and the Buffalo Bills. He also has a passion for craft beer and listening to The Notorious B.I.G. and Metallica. Jeff commutes between California and his home in New York City where he lives with his wife and dog.

John has over 20 years of experience in executive leadership positions spearheading multichannel sales and distribution strategies for consumer products in Fortune 500 and early-stage companies. As a past CEO and COO of telecommunications companies, with an undergraduate degree from Ohio Wesleyan University, John brings to Deep Desert a wealth of leadership experience. John continues to demonstrate that he is an eternal optimist by being a lifelong Washington Football Team fan; he also enjoys golf and working in the yard. In true bicoastal fashion, John shuttles between California and Maryland with his wife with whom he has three daughters.

John has over 20 years of experience in executive leadership positions leading multi-channel sales, and distribution strategies for consumer products in Fortune 500 companies and early-stage companies. As a past CEO and COO of telecommunication companies, John brings to Deep Desert a wealth of leadership experience. John earned an undergraduate degree from Ohio Wesleyan University. John also continues to demonstrate that he is an eternal optimist by being a lifelong Washington Football Team fan, enjoys golf, and working in the yard. John splits his time between California and Maryland with his wife with whom he has three daughters.

John has nearly 30 years of experience as both a small-business owner and construction industry professional. John founded a construction company and a company that manufactured and distributed a variety of herbal tinctures. John has also authored, published, and distributed “do-it-yourself” construction and other educational books. John is actively involved with several charitable organizations, including the Wounded Warrior Project and the Dolphin Research Center. Married with two grown daughters, John travels between California and his home in Virginia.

Having worked in California’s legal cannabis industry since 2017, Chris joins the Deep Desert team with significant industry experience. Chris is a strong believer in, and advocate of, the benefits and legalization of cannabis and enthusiastically supports the progress and wins enjoyed by the industry. Chris is committed to honoring his reverence for nature and enjoying the outdoors. It was this reverence that led Chris to take a cross-country bicycle trip from the southeastern US to San Diego, where he was happy to stay a while! When Chris is not working, you will find him rock climbing, hiking, biking, or simply soaking in the stunning views of the mountains and deserts of California.

Having worked in California’s legal cannabis industry since 2017, Chris joins the Deep Desert team with significant industry experience. Chris is a strong believer in, and advocate of, the benefits and legalization of cannabis and enthusiastically supports the progress and wins enjoyed by the industry. Chris is committed to honoring his reverence for nature and enjoying the outdoors. It was this reverence that called on Chris to take a cross country bicycle trip through the southeastern US to San Diego, where he was happy to stay a while! When Chris is not working, you will find him rock climbing, hiking, biking, or simply soaking in the stunning views of the mountains and deserts of California.

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